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The Awards honour the most original ideas and best performing in advertising / marketing over the
past year.

 

  • Advertising Categories

     

     

    • Best Consumer Press Advertising

       

      Entries in this category can appear in national or local publications.
    • Best TV Advertising (Under £100k Production Spend)

       

      This category aims to recognise the most original and best performing TV Advertising, can range in length from a few seconds to several minutes.
    • Best TV Advertising (Over £100k Production Spend)

       

      This category aims to recognise the most original and best performing TV Advertising, can range in length from a few seconds to several minutes.
    • Best Business To Business Advertising

       

      Entries in this category should be targeted to other businesses, rather than to consumers.
    • Best Outdoor Advertising

       

      This category aims to recognise the most original and best performing out of home advertising.
    • Best Online Advertising

       

      This category aims to recognise the most original and best performing Online Advertising including banners, takeovers, pre-rolls and other formats.
    • Best Radio Advertising

       

      This category aims to recognise the most original and best performing advertisements appearing on radio airtime.
  • Marketing Categories

     

     

    • Best PR Tactical

       

      Entries in this category should showcase a single PR initiative acting as a step on a campaign or a one off idea. This could be, but is not limited to, a PR stunt; a survey; or a news release.
    • Best PR Strategic

       

      This category aims to recognise a longer running PR campaign consisting of several initiatives leading to one goal.
    • Best Exhibition Presence or Roadshow (Trade Or Consumer)

       

      This category aims to recognise the most effective travel-related presence to have appeared at a trade or consumer exhibition/roadshow between 5 November 2015 to 9 November 2016.

      The deadline for entries in this category only is Friday 25 November 2016.
    • Best Brochure

       

      A winning brochure should reflect the vision, values, benefits and features of a product/service or organisation.
    • Best Use Of Affinity Marketing & Sponsorship

       

      Entries in this category should highlight a brand working in affinity with similar brands to achieve an overall marketing result and to develop strategic partnerships. Alternatively, it could be an example of a brand that successfully connected visions and values through sponsorship.
    • Best Experiential Marketing

       

      Marketing that focuses primarily on helping consumers experience a brand in an imaginative and unusual way. Successful entries will form a memorable and emotional connection in engaging the consumer with the brand.
    • Best Direct Marketing (Print)

       

      This category aims to recognise the best printed literature, whether a leaflet or a promotional letter, along with its distribution campaign.
    • Best In-House Marketing Or PR Team

       

      This category aims to recognise a Marketing or PR team which has successfully and creatively managed to raise the profile of an organisation, brand or product.
    • Most Innovative Marketing

       

      This is the “wild card”, if your marketing work is so unique that it doesn't fit into any of the other categories; differentiates you from what others are doing and makes you stand out from the crowd then this is the one for you!
  • Digital Categories

     

     

    • Best Website Or Microsite

       

      This will be awarded to a website that reflects the vision, values, benefits and features of a product/ service or organisation.
    • Best Use Of Search

       

      This category recognises the effective use of search engines as a marketing tool, including Paid and Natural Search strategies.
    • Best Direct Marketing (Email)

       

      This category aims to recognise the best performing and most creative email marketing campaign.
    • Best Use Of Social Media

       

      Entries in this category will demonstrate effective use of social media to raise awareness, change perceptions, engage audiences and ultimately drive sales.
    • Best App

       

      This category aims to recognise a successful application designed to be downloaded onto a smartphone or tablet.
    • Best Use of Mobile

       

      This category aims to recognise the best promotional work delivered through a mobile device.
    • Best Use of Content Marketing

       

      Entries in this category will demonstrate great content delivered consistently over a period to a clearly defined target group, with the aim of delivering engaging relationships, consumer value, measurable success and ultimately converting leads into sales.
    • Best Use of Video/Film

       

      This category aims to recognise the most original and creative use of video/film and could be delivered through any media marketing channel. This could be a one-off or a series.
    • Best Use of Multi-Channel

       

      Multi-Channel marketing refers to the practice of interacting with customers using a combination of indirect and direct communication channels. Multi-Channel marketing is all about choice and lets the user decide. A successful campaign will not only display effective use of multiple channels, to promote a product, but will also enable customers to complete desired conversations/transactions using whichever medium they are most comfortable with.
  • Campaign Categories

     

     

    • Advertising Campaign Of The Year (Up To £250k Media Spend)

       

      Campaigns in this category should include a series of advertisements that shared a single idea/theme which can, but does not have to, be delivered via a single medium.
    • Advertising Campaign Of The Year (Over £250k Media Spend)

       

      Campaigns in this category should include a series of advertisements that shared a single idea/theme which can, but does not have to, be delivered via a single medium.
    • Integrated Campaign Of The Year (Up To £1m Spend)

       

      This category aims to recognise the most original and best performing Integrated Campaign. The campaign will have a consistent brand message and be marketed using more than one medium, including both traditional and non-traditional marketing channels to reinforce each other.
    • Integrated Campaign Of The Year (Over £1m Spend)

       

      This category aims to recognise the most original and best performing Integrated Campaign. The campaign will have a consistent brand message and be marketed using more than one medium, including both traditional and non-traditional marketing channels to reinforce each other.
    • Digital Marketing Campaign Of The Year

       

      An entry in this category must include a significant use of digital technology to promote a product or service. Successful campaigns will typically utilise a range of digital channels; such as PPC, SEO, Display, social media, viral, email, mobile, etc.
    • Travel Brand Of The Year (up to £10m turnover)

       

      The year in question is 2015. The winning brand should have made an indelible mark in the UK during this period.
    • Travel Brand Of The Year (£10-25m turnover)

       

      The year in question is 2015. The winning brand should have made an indelible mark in the UK during this period.
    • Travel Brand Of The Year (over £25m turnover)

       

      The year in question is 2015. The winning brand should have made an indelible mark in the UK during this period.
    • International Campaign of the Year

       

      International marketing refers to campaigns delivered either entirely to non-UK markets or across various markets which might include the UK. A successful international campaign will combine a consistent marketing message with insight into its target markets.