The Categories
Home

The Awards honour the most original ideas and best performing in advertising / marketing over the past year.
Click on a category below for further details.

All prices are exclusive of VAT.


Enter Now

  • Advertising Agency
    Recognises an Advertising Agency that has displayed great understanding and success in the travel sector.

    Price: £299
  • Advertising Campaign 2019 (> £250k Media Spend)
    Campaigns in this category should include a series of advertisements that shared a single idea/theme which can, but does not have to, be delivered via a single medium. All elements must be paid-for advertising placements.

    Price: £249
  • Advertising Campaign 2019 (< £250k Media Spend)
    Campaigns in this category should include a series of advertisements that shared a single idea/theme which can, but does not have to, be delivered via a single medium. All elements must be paid-for advertising placements.

    Price: £249
  • Affinity Marketing & Sponsorship
    Entries in this category should highlight a brand working in affinity with similar brands to achieve an overall marketing result and to develop strategic partnerships. Alternatively, it could be an example of a brand that successfully connected visions and values through sponsorship.

    Price: £199
  • Agency Professional of the Year
    Recognises an Agency professional who has has successfully conceived and executed campaigns on behalf of their clients over the past year.

    Price: FOC
  • Brand Relaunch 2018
    Recognises a brand that has undergone a successful brand makeover or relaunch in 2018.

    Price: £199
  • Brochure
    A winning brochure should reflect the vision, values, benefits and features of a product/service or organisation.

    Price: £199
  • Consumer Press Advertising
    Recognises the most original and best performing advertising in national or local publications.

    Price: £199
  • Content Marketing
    Entries in this category will demonstrate great content delivered consistently over a period to a clearly defined target group, with the aim of delivering engaging relationships, consumer value, measurable success and ultimately converting leads into sales.

    Price: £199
  • Digital Agency
    Recognises a Digital Agency that has displayed great understanding and success in the travel sector.

    Price: £299
  • Digital Marketing Campaign 2019
    Entries must ONLY include use of digital to promote a product or service. Successful campaigns will typically utilise a range of digital channels; such as PPC, SEO, Display, social media, viral, email, mobile, etc.

    Price: £249
  • Direct Marketing
    Recognises the most creative email or printed literature campaign.

    Price: £199
  • Display Advertising
    Recognises the most original and best performing Display Advertising including banners, takeovers, pre-rolls and other formats.

    Price: £199
  • Docusoap
    A Docusoap is a form of reality show that shows real people, unscripted, doing day-to-day things. This category recognises a Docusoap that has been following a travel or tourism organisation whether, focused on the typical day-to-day business dealings or the potential drama among the staff.

    Price: £199
  • In-house Digital Team
    This category aims to recognise a Digital team that has successfully and creatively managed to raise the profile of an organisation, brand or product.

    Price: £199
  • In-house Marketer of the Year
    Recognises an In-house professional who has successfully conceived and executed campaigns on behalf of an organisation, brand or product.

    Price: FOC
  • In-house Marketing Team
    Recognises a Marketing team which has successfully and creatively managed to raise the profile of an organisation, brand or product.

    Price: £199
  • In-house PR Team
    This category aims to recognise a PR team that has successfully and creatively managed to raise the profile of an organisation, brand or product.

    Price: £199
  • Innovative Marketing
    This is the “wild card”, if your marketing work is so unique that it doesn’t fit into any of the other categories; differentiates you from what others are doing and makes you stand out from the crowd then this is the one for you!

    Price: £199
  • Integrated Campaign 2019 (< £500,000 Media Spend)
    Recognise the most original and best performing Integrated Campaign. The campaign will have a consistent brand message and be marketed using more than one medium, including both paid-for and non-paid-for activities.

    Price: £249
  • Integrated Campaign 2019 (> £500,000 Media Spend)
    Recognise the most original and best performing Integrated Campaign. The campaign will have a consistent brand message and be marketed using more than one medium, including both paid-for and non-paid-for activities.

    Price: £249
  • International Campaign 2019
    Recognises campaigns delivered either entirely to non-UK markets or across various markets which might include the UK. A successful international campaign will combine a consistent marketing message with insight into its target markets.

    Price: £249
  • Marketing Agency
    Recognises a Marketing Agency that has displayed great understanding and success in the travel sector.

    Price: £299
  • Out of Home (Print/Digital)
    Recognises the most original and best performing out of home advertising, whether print or digital screen with a static/moving image.

    Price: £199
  • PR Agency
    Recognises a PR Agency that has displayed great understanding and success in the travel sector.

    Price: £299
  • PR Strategic
    This category aims to recognise a longer running PR campaign consisting of several initiatives leading to one goal.

    Price: £199
  • PR Stunt/Experiential Event
    Successful entries will form a memorable and emotional connection in engaging the consumer with the brand in an imaginative and unusual way.

    Price: £199
  • PR Tactical
    Entries should showcase a single PR initiative acting as a step on a campaign or a one off idea. This could be, but is not limited to a news release or a survey.

    Price: £199
  • Radio Advertising
    Recognises the most original and best performing advertising on radio airtime.

    Price: £199
  • Representation Agency
    Recognises a representation agency working with the UK travel trade and/or travel consumer media & trade media and their role in educating and inspiring the travel industry and consumers on behalf of their clients.

    Price: £299
  • Rising Star of Travel PR
    Recognises a young Travel PR professional who is showing great potential to go to the very top of their profession.

    Price: FOC
  • Search
    Recognises the effective use of search engines as a marketing tool, including Paid and Natural Search strategies.

    Price: £199
  • Social Media
    Entries should demonstrate effective use of social media to raise awareness, change perceptions, engage audiences and ultimately drive sales.

    Price: £199
  • Technology
    Recognises the best use of technology (could include, but not limited to, app, mobile, AI, VR)

    Price: £199
  • Tomorrow's Travel Marketing Leader
    Recognises a young travel marketing professional who could be a travel marketing leader of the future. All entrants should be 30 years of age, or younger, on 1 January 2019.

    Price: FOC
  • Trade Press Advertising
    Recognises the most original and best performing advertising in a trade publication.

    Price: £199
  • Travel Brand 2019 (<£25m / £25-100m / >£100m)
    There are three brackets in this section:

    < £25m turnover in the UK
    £25m-£100m turnover
    > £100m turnover

    The year in question is 2018. The winning brand should have made an indelible mark in the UK during this period.

    Price: £299
  • TV Advertising
    Recognises the most original and best performing advertising on TV or VOD (video on demand), can range in length from a few seconds to several minutes.

    Price: £199
  • Video/Film
    Recognises the most original and creative use of video/film and could be delivered through any media marketing channel. This could be a one-off or a series.

    Price: £199
  • Website or Microsite
    Recognises a website or microsite that reflects the vision, values, benefits and features of a product/service or organisation.

    Price: £199